Blogs for Meesho sellers
How returns, RTO, settlement, and ad spend actually affect a Meesho seller’s margin.
How to price a product so it survives returns
Most pricing advice stops at cost plus margin. On a marketplace with returns and RTO, that method sets a price that loses money. Here is the arithmetic that actually applies.
Updated 20 July 2026RTO is the most expensive number on your dashboard
A return at least gets the product to the customer first. An RTO order gives you every cost of selling and none of the revenue. Here is what it really costs, and what moves it.
Updated 20 July 2026Your return rate decides whether the product is viable
There is a return rate above which a product cannot make money at any sane price. Knowing where that line sits for each listing tells you what to fix and what to drop.
Updated 20 July 2026Settlement: what actually reaches your bank
The price on the listing is not the money you receive. Understanding the gap between selling price and settlement is the difference between a margin you believe and a margin you have.
Updated 20 July 2026Ad spend per order is the metric, not ROAS
ROAS counts revenue you may have to give back. Cost per delivered order is the number that survives contact with returns and RTO.
Updated 20 July 2026The costs that quietly eat a marketplace margin
Packaging, damaged returns, and dead stock rarely appear in a seller spreadsheet. Together they routinely account for a large slice of the gap between expected and actual profit.
Updated 20 July 2026